VAR · Distributor · Marketplace Channel Programme

Six bundles.
One purchase order.

Pre-built AI FinOps SKU bundles for VARs, distributors and marketplaces. 20–35% partner margin. Zero custom quoting. Drop into any stack sale.

Atomic SKU catalog

SKUProductTypeList priceVAR buy (30%)Description
S1Explorer SubscriptionSaaSContactPartner portal10 seats · 2 vendors · onboarding included
S2Team SubscriptionSaaSContactPartner portal50 seats · all vendors · FOCUS 1.4 export
S3Enterprise SubscriptionSaaSContactPartner portalUnlimited seats · API · white-label reports
S4AI FinOps Assessment ReportServiceContactPartner portalOne-time · partner-branded executive PDF
S5EU AI Act Annex III Classification ReportServiceContactPartner portalAnnex III classification · 90-day remediation plan
S6FOCUS Export (annual)FeatureContactIncl S2+FOCUS 1.4 CSV/JSON · 1.3 legacy supported · zero ETL
S7Partner Reseller LicensePlatformContact10 client orgs · white-label PDF kit
S8Onboarding WorkshopServiceContactPartner portal4-hour setup + team training session

Enterprise procurement packages

Pre-built, pre-priced bundles that go straight onto a quote. No custom SKU work for the VAR. One PO, one approval, full margin.

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Starter Meal

AI FinOps Kickstarter

Contact for bundle pricing

VAR buys at Partner portal · 30%+ margin

  • ·S1 Explorer — 12 months prepaid
  • ·S5 EU AI Act Annex III Classification Report
  • ·S8 Onboarding Workshop

Channel target

Any VAR · SMB first engagement

One PO, zero custom quoting. Perfect first sale.

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Business Meal

AI FinOps Foundation

Contact for bundle pricing

VAR buys at Partner portal · 30%+ margin

  • ·S2 Team — 12 months prepaid
  • ·S4 AI FinOps Assessment Report
  • ·S5 EU AI Act Annex III Classification Report
  • ·S8 Onboarding Workshop

Channel target

Mid-market VAR · M365 stack renewals

Drop into any M365 or cloud stack renewal.

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Enterprise Meal

AI FinOps Command Centre

Contact for bundle pricing

VAR buys at Partner portal · 30%+ margin

  • ·S3 Enterprise — 12 months
  • ·S4 × 4 quarterly board reports
  • ·S5 EU AI Act Annex III Classification Report
  • ·S8 Onboarding Workshop

Channel target

Enterprise VAR · CISO/CFO sale

Board-grade governance. Annual contract.

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Security Meal

AI Governance Evidence Stack

Contact for bundle pricing

VAR buys at Partner portal · 30%+ margin

  • ·S2 Team — 12 months
  • ·S5 EU AI Act Annex III Classification Report
  • ·SOC2 audit evidence package
  • ·RBAC governance audit report

Channel target

Security-focused VAR · FSI · Regulated industries

Your auditors will ask for the AI inventory. Here's how you generate it.

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Microsoft Meal

Copilot ROI Pack

Contact for bundle pricing

VAR buys at Partner portal · 25–30% margin

  • ·S1/S2 add-on to M365 Copilot sale
  • ·GitHub Credits Tracker module
  • ·M365 seat utilisation report
  • ·Copilot ROI proof before renewal

Channel target

Microsoft CSP · Productivity-focused VAR

Add to every Copilot proposal. One line item.

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MSP Practice Meal

AI FinOps Practice Pack

Contact for bundle pricing

VAR buys at Partner portal · 30%+ margin

  • ·S7 Partner Reseller License (12mo)
  • ·5 client org management slots
  • ·White-label PDF template kit
  • ·PromptKing Partner certification

Channel target

MSP · Boutique AI consultants

Launch an AI FinOps practice. Recurring revenue.

Distributor priorities

Cloud-Native Distributors

Priority 1

MSP-focused · SaaS-native · 30,000+ partners

Cloud-first distribution platforms with large MSP partner networks. Solutions builder tools let MSPs bundle PromptKing natively into their existing stack offerings. 3–6 months to list.

Broadline Distributors

Priority 2

Global reach · 100+ countries · major VAR catalogs

ISV accelerator programs for fast onboarding with MDF available. Listing here puts PromptKing in the standard catalog for major enterprise VARs automatically.

Regional Distributors

Priority 2

Broadest channel reach · North America · SMB and MSP focus

Modern self-service vendor onboarding. Strong reach with smaller VARs and Canadian MSPs across North America.

Cloud Marketplaces

Priority 2

Enterprise commit drawdown · 40% faster deal cycles

Enterprise buyers use committed cloud spend to purchase SaaS. Critical for finserv and government accounts looking to draw down existing cloud commitments.

Channel programme tiers

Registered

20%

No minimum

Silver

25%

2 deals/yr

$500/qtr MDF

Most popular

Gold

30%

5 deals/yr

$1,500/qtr MDF

Platinum

35%

20 deals/yr

$3,000/qtr MDF

GSI Alliance

Custom

Joint GTM

Custom MDF

Disti discount: additional 10–15% off MSRP before VAR marginSPIFF: $100–$500 per deal to individual VAR repsDeal registration: additional 5% for registered opportunities

Ready to add AI FinOps to your line card?

Book a 20-minute channel partner call to discuss SKU loading, deal registration, and SPIFF program details.

GSI Partner Programme·Get in touch·Security